$18k in revenue from a single email — for a product that wasn't even available yet.

The Challenge This brand came to us in the early stages — no paid social strategy in place, no email marketing running, and a customer database that was only just starting to take shape.

What We Did Over four years, we built and ran their paid social strategy alongside a full eDM program — and expanded both into international markets, launching dedicated ad strategies for the US and Canada.

The key wasn't just running ads or running emails — it was making sure they worked together. Campaigns across social and email were consistently aligned, so a product push in one channel reinforced the other rather than competing for attention. That consistency is what drove the efficiency gains.

The Results

• 6-10x ROAS sustained across four years of campaigns

• 30% revenue increase year-on-year

• Successfully expanded ad strategy internationally into the US and Canadian markets

• One standout email campaign generated $18k in revenue for a product that wasn't even available yet — pre-launch demand driven entirely through email

• Consistent aligned campaigns contributed to products regularly selling out across their inventory

The Takeaway When paid social and email marketing are run in sync — not as separate checkboxes — the results compound. This is the difference between "running ads" and building a system that consistently sells.