E-commerce - Equestrian Brand (Confidential)
Long-term paid social and email marketing partnership supporting sustained growth and performance.
Peachy Digital has partnered with a premium equestrian grooming brand for over four years, providing ongoing paid social and email marketing strategy focused on sustainable, long-term growth. Originally Australia-based, the brand has since expanded internationally, with paid social supporting growth across the US and Canada over the past 18 months.
Our work has centred on an always-on, full-funnel paid social approach — combining strategic planning, consistent optimisation, and ongoing creative testing. As the brand matured, video content and a more structured funnel strategy were introduced, allowing spend to scale while maintaining strong efficiency.
Email marketing has played a key supporting role, with consistent campaigns, improved segmentation, and clearer customer journeys contributing to accelerated performance and stronger retention over time.
This holistic, multi-channel approach has delivered compounding results rather than short-term spikes, including:
Sustained 10x+ ROAS across paid social, increasing to 15–20x during peak periods
Scalable spend without sacrificing efficiency
31% year-on-year revenue growth from 2024 to 2025
Successful international expansion into key overseas markets
The focus throughout has been on building reliable systems, clear strategy, and performance that can be maintained as the brand continues to grow.
Services:
Paid Social Strategy & Management ·
Creative Testing & Optimisation ·
Email Marketing
Segmentation & Campaigns
Markets:
Australia
United States
Canada