Case Study 2:
Influencer Agency (Whitelisting Partner)

4 years and counting — still trusted with paid social end-to-end.

The Challenge This influencer agency was just beginning to run paid campaigns for their own clients and needed a paid social specialist to support that shift — someone who could sit behind the scenes as part of their offering.

What We Did What started as paid social support has grown into full end-to-end ownership: strategy, implementation, and reporting, all whitelisted under the agency's name. Over four years, that's included:

• Supporting the agency's expansion into an international office overseas

• Building a benchmarking document now used across the agency for reference

• Training new employees on paid social

• Running in-person strategy sessions directly with the agency's clients

The Results

• 4 years of ongoing partnership — still an active working relationship today

• Consistently achieving forecasted results across campaigns

• Trusted enough to support an international office launch

• Built into the agency's internal training and processes, not just campaign delivery

The Takeaway A whitelisting partnership works best when it's treated as an extension of the agency, not just outsourced hours. Four years in, the relationship has grown from "paid social support" into a genuine part of how the agency operates and trains its own team.

Services: White-Label Paid Social · Strategy · Campaign Execution · Optimisation · Reporting
Markets: Australia · International
Engagement: Long-term agency partnership, delivered under agency brand