The Challenge BYD Australia needed a paid and organic social strategy built out from the ground up — covering implementation and reporting during a foundational, high-growth phase for the brand in the Australian market.

What We Did The scope covered the full spectrum of paid and organic social — strategy, implementation, and reporting — alongside:

• Content capture at brand events

• Influencer campaigns

• Pitching for brand campaigns

• Working alongside other agencies, including large media buying partners, to drive revenue through paid amplification

The Results

• More than $5 million in car revenue driven directly through paid ads

• ROAS of 200+, well above typical automotive industry benchmarks

• Paid social activity consistently delivered strong efficiency at scale, with monthly media investment contributing to a significant share of total vehicle orders during this foundational phase

• Performance remained strong and sustained as spend increased and campaigns matured

The Takeaway Working with an established automotive brand at scale showed how the same principles — alignment, consistency, and disciplined paid strategy — hold up even when the stakes and budgets are significantly bigger. Prior experience across other major automotive brands helped bring proven frameworks straight into a brand-new market phase for BYD.