Peachy Digital supported BYD Automotive Australia during its early entry into the Australian market, managing both organic and paid social activity over an 18-month period with a strong focus on performance and direct sales outcomes.

Alongside establishing BYD’s organic social presence locally, paid social was positioned as a key commercial channel. Peachy Digital led paid social strategy, execution, optimisation, and reporting, building full-funnel campaign structures designed to convert interest into vehicle orders within a highly competitive automotive category.

Paid social activity consistently delivered strong efficiency at scale, with monthly media investment contributing to a significant share of total vehicle orders during this foundational phase. The paid social strategy achieved a return on ad spend well above automotive benchmarks, with sustained performance as spend increased and campaigns matured.

The focus throughout was on building scalable systems — prioritising efficient spend, clear measurement, and commercial accountability — rather than treating paid social as a pure awareness channel.

As BYD’s Australian operations expanded, social media and paid performance were transitioned in-house as part of the brand’s broader growth strategy. This engagement reflects Peachy Digital’s experience supporting brands at critical early stages, establishing digital foundations that can scale alongside rapid business growth.