Any skill level is welcomed regardless or whether you've never touched an ad account or you've dabbled and want to sharpen your approach. Sessions are designed so complete beginners and people with some experience both get value. We will have more advanced courses beginning later in the year. Please reach out if you would like more information on these.

Meta (Facebook and Instagram) and TikTok ads.

A 60-minute live Zoom session each week for 6 weeks, plus a 30-minute private phone catch-up every fortnight to work through your specific account and questions.

Live ads running, ideally by week 3 or 4, so you've got time to see how they perform and make any changes before the course wraps up. Plus we want you ready for the Christmas Shopping season.

- Setting up and structuring your ad accounts

- Using AI for customer research

- How ad strategy should shift depending on your brand's maturity (a brand new to the market needs a different approach to an established e-commerce store)

- Building, launching, and reading the performance of your ads

Your ad accounts and budget should be ready to go before day one, so we can hit the ground running from week 1. As a guide, plan for a minimum of $500 for the month per platform, ideally $1,000, to give your ads enough room to gather meaningful data.

Sessions are recorded, but recordings aren't sent out automatically. If you can’t make a session just reach out and I can send you the replay.

Yes. You'll be able to ask questions as the weeks go on, plus weekly email recaps and reminders to keep you on track. You will also receive 1:1 catch ups to ensure you can ask any tricky questions or questions where confidentiality on your business is required.

If you'd rather hand the reins over, we offer the option to run your ads for you going forward — happy to chat through what that looks like once you've completed the course.

Or you may move on to our more intermediate and advanced courses in 2027.

$799 paid in full, or 5 payments of $139.95.

The next cohort begins on 28 September 2026.

Once the course has started, we're not able to offer refunds — so make sure you're ready to commit before day one.

Cohorts are kept small, around 7–12 people, so there's still room for individual attention alongside the group sessions.