The Ads Foundation

$699.00 $799.00

The Ads Foundation

Get your ads live, learning, and actually working — before Christmas

You know you should be running paid ads. Maybe you've tried and it didn't go anywhere, or you've never pulled the trigger because it all feels like guesswork. The Ads Foundation is a 6-week live course that gets your ads set up properly, live by week 3 or 4, and gives you a system to keep running them confidently long after the course ends.

[Enrol Now — $699] (was $799) Payment plans available — 5 x $139.95

Starts week of 28 September · Only 9 spots left!

As seen in my paid social work with BYD Australia, boutique retailers, and e-commerce brands across Australia.

Is this for you?

The Ads Foundation is built for business owners who:

Have never run paid ads, or have tried and gotten nowhere
Want their ads live and generating real data before the Christmas shopping period
Run a service or e-commerce business and want a repeatable system, not a one-off campaign
Don't want to hand everything to an agency yet, but want expert guidance while they learn

This isn't for you if you're already running profitable ad campaigns and just want advanced scaling tactics — this course is about getting the foundations right.

What you get

6 live 60-minute Zoom sessions — real and interactive, not pre-recorded, so you can ask questions as you go
3 private 1:1 phone catch-ups — to work through your specific setup, creative, and results
Ads live by week 3 or 4 — so you're seeing real performance data while the course is still running
A repeatable AI-driven research method — to understand your customers before you write a single ad
A simple ongoing routine — so you can manage and optimise your ads confidently after the course ends

The 6 weeks at a glance

Foundations & Setup — mindset, AI-driven customer research, brand strategy, account setup
Audience & Creative — targeting, ad copy, what actually stops the scroll on Meta vs TikTok
Build & Launch — campaign structure, budgeting, your ads go live
Reading the Data — the metrics that matter, and what's normal in the early days
Optimise & Scale — what to adjust, when, and how
Results & Next Steps — a full review and a clear plan going forward

Why learn this from me

I've spent years in paid social and eDM — starting out at agencies like TBWA Melbourne and Clemenger BBDO, then moving client-side, before going fully freelance for the past 4 years (fully booked the whole time).

I've worked across a genuinely wide range of businesses — from equine industry brands and clothing boutiques, to general e-commerce stores, all the way up to running paid social for BYD Australia's car sales. One client I've worked with consistently sees a ROAS of 10–20x on their paid social — meaning for every $1 spent on ads, they're seeing $10–20 back in sales.

I built The Ads Foundation because most business owners don't need an agency retainer to get started — they need someone to actually show them how it's done, properly, the first time.

What happens if it's still too much?

Not everyone wants to run their own ads long-term — and that's okay. If by the end of the course you decide you'd rather have it handled for you, you'll have first option to bring your account over to Peachy Digital to manage.

Common questions

What if I miss a live session? Sessions are recorded — message me ahead of time and I'll send you the replay.

Do I need any experience with ads? No — the course is built for a mixed group, from complete beginners to people with some experience. Everyone gets 1:1 catch-ups to go at their own pace.

What if I don't have a Meta/TikTok ad account set up yet? That's covered in week 1 — just come with your business details ready.

What budget do I need for my ads? A minimum of $500/month per platform, ideally $1,000, kept separate from the course fee.

Is there a refund if I change my mind? No refunds once the course has started, given the live and personalised nature of the sessions — but reach out beforehand if you have questions about fit.

Ready to have your ads live before the holiday season?

[Enrol Now — $699] (was $799) Payment plans available — 5 x $139.95 Starts week of 28 September · 9 spots left

The Ads Foundation

Get your ads live, learning, and actually working — before Christmas

You know you should be running paid ads. Maybe you've tried and it didn't go anywhere, or you've never pulled the trigger because it all feels like guesswork. The Ads Foundation is a 6-week live course that gets your ads set up properly, live by week 3 or 4, and gives you a system to keep running them confidently long after the course ends.

[Enrol Now — $699] (was $799) Payment plans available — 5 x $139.95

Starts week of 28 September · Only 9 spots left!

As seen in my paid social work with BYD Australia, boutique retailers, and e-commerce brands across Australia.

Is this for you?

The Ads Foundation is built for business owners who:

Have never run paid ads, or have tried and gotten nowhere
Want their ads live and generating real data before the Christmas shopping period
Run a service or e-commerce business and want a repeatable system, not a one-off campaign
Don't want to hand everything to an agency yet, but want expert guidance while they learn

This isn't for you if you're already running profitable ad campaigns and just want advanced scaling tactics — this course is about getting the foundations right.

What you get

6 live 60-minute Zoom sessions — real and interactive, not pre-recorded, so you can ask questions as you go
3 private 1:1 phone catch-ups — to work through your specific setup, creative, and results
Ads live by week 3 or 4 — so you're seeing real performance data while the course is still running
A repeatable AI-driven research method — to understand your customers before you write a single ad
A simple ongoing routine — so you can manage and optimise your ads confidently after the course ends

The 6 weeks at a glance

Foundations & Setup — mindset, AI-driven customer research, brand strategy, account setup
Audience & Creative — targeting, ad copy, what actually stops the scroll on Meta vs TikTok
Build & Launch — campaign structure, budgeting, your ads go live
Reading the Data — the metrics that matter, and what's normal in the early days
Optimise & Scale — what to adjust, when, and how
Results & Next Steps — a full review and a clear plan going forward

Why learn this from me

I've spent years in paid social and eDM — starting out at agencies like TBWA Melbourne and Clemenger BBDO, then moving client-side, before going fully freelance for the past 4 years (fully booked the whole time).

I've worked across a genuinely wide range of businesses — from equine industry brands and clothing boutiques, to general e-commerce stores, all the way up to running paid social for BYD Australia's car sales. One client I've worked with consistently sees a ROAS of 10–20x on their paid social — meaning for every $1 spent on ads, they're seeing $10–20 back in sales.

I built The Ads Foundation because most business owners don't need an agency retainer to get started — they need someone to actually show them how it's done, properly, the first time.

What happens if it's still too much?

Not everyone wants to run their own ads long-term — and that's okay. If by the end of the course you decide you'd rather have it handled for you, you'll have first option to bring your account over to Peachy Digital to manage.

Common questions

What if I miss a live session? Sessions are recorded — message me ahead of time and I'll send you the replay.

Do I need any experience with ads? No — the course is built for a mixed group, from complete beginners to people with some experience. Everyone gets 1:1 catch-ups to go at their own pace.

What if I don't have a Meta/TikTok ad account set up yet? That's covered in week 1 — just come with your business details ready.

What budget do I need for my ads? A minimum of $500/month per platform, ideally $1,000, kept separate from the course fee.

Is there a refund if I change my mind? No refunds once the course has started, given the live and personalised nature of the sessions — but reach out beforehand if you have questions about fit.

Ready to have your ads live before the holiday season?

[Enrol Now — $699] (was $799) Payment plans available — 5 x $139.95 Starts week of 28 September · 9 spots left