The Challenge This full-service agency needed support setting up, optimizing, and reporting on paid campaigns while they were in the process of hiring for the role internally.

What We Did What started as short-term paid campaign cover grew into a genuine consultancy position across the business — including:

• Brand audits and account audits for their clients

• Supporting new business pitches

• Winning a new eDM client on their behalf, which opened up email marketing as an additional service they could now offer

• Driving results across a mix of e-commerce and service-based client accounts

The Results

• 300x ROAS for one e-commerce client, on just $1,500 ad spend

• Strong results delivered consistently across both e-commerce and service-based businesses

• Expanded from covering a hiring gap into an ongoing consultancy role across brand, accounts, and new business

• Helped the agency win and retain a new eDM client, adding a service they didn't previously offer

The Takeaway What began as temporary paid campaign support turned into a genuine seat at the table — proof that a whitelisting partner can add value well beyond just running the ads, when trusted with the bigger picture.